I’m building a teaching kit for zero-rating with focus on India. As @jlaprise suggested below, this teaching kit has two parts one for those who have access to the Internet and one for those who’ve never had tasted Internet.
Draft ideas (subject to change):
For Internet users
- Start with the various definitions various people give to zero-rating (possible activity: make people think of economically viable business plans where they sell vegetables for free)
- Avoid analogies, start from fundamental principles and build up (possible activity: display some analogies that seem perfect, but breakdown quite easily)
- Spectrum, spectrum scarcity, spectrum auction, and newer technologies using/not using spectrum
- Introduce various zero rating plans, in India and world over.
- Discuss pros and cons of various zero rating schemes (possible activity: separate pros and cons into 4 sections - short/long term x gains/losses)
- Discuss Mozilla’s stance and equal rating
- Can participants differentiate zero rating from unlimited Internet?
- Can participants find out similarities or differences between zero rating and differential pricing?
- How does the participant respond to “some Internet is better than no Internet”?
For Internet virgins
- Explain how and why Internet is a fundamental right in many countries, that it is like air, water, and sunlight.
- Explain how by the end of 21st century 5 billion people are expected to be on the Internet and how everything will be easier due to Internet services
- Ask them the tasks they do everyday and demonstrate some tasks that can be done online (mobile recharge, banking, aadhaar card, etc.)
- Tell them how “free” is never free (they’ll already know) and how non-neutrality can lead to higher prices for Internet
- Make them write down 10 things they can do with Internet.
- Does the participant appreciate the importance or usefullness of the Internet. How willing are they to spend a significant portion of their income on Internet
- Are they willing to pay less for a small part of the Internet vs paying slightly more for the entire Internet
Related teaching kits: